Public Service Announcement on Infant and Toddler Development Controversies

Research a controversial topic within the field of infant and toddler development. Examples: Breastfeeding vs. Formula Feeding, Breastfeeding in Public Vs. In Private, Vaccination of Children vs. Not Vaccinating etc. Then create an informational Public Service Announcement on the selected topic.

Your Public Service Announcement should be in the format of a formal written narrative OR it can be a recorded public service announcement of no more than 3 minutes (see explanation for recording below***).

Use subheadings to organize your PSA. The PSA should contain the following elements:

• Introduction to the topic (this should present information on research findings on the topic as a whole)

• Your Main Stance or Main Argument on the Issue

• Evidence Supporting Your Main Stance or Main Argument (2 appropriate sources – no .com websites)

• Summarize the Counterargument with key Details

• Provide a response to the Counterargument with Support (2 appropriate sources – no .com websites)

• Closing – provide a clear closing message to your audience

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📌 Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

✅ Step 1: Understand the Assignment

• Choose one controversial topic in infant and toddler development (e.g., vaccination, breastfeeding, sleep training).

• Decide if you will submit a written PSA (like a short essay with subheadings) or a recorded PSA (maximum 3 minutes).

• You must use at least 4 credible scholarly sources (.edu, .org, or peer-reviewed journal articles — not .com websites).

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✍️ Step 2: Structure Your PSA

1. Title/Heading

• Example: “Vaccination Saves Lives: A PSA for Parents”

2. Introduction (½–1 page or 30–40 seconds if recording)

• Introduce the chosen topic and explain why it is controversial.

• Present research findings (statistics, recent studies, or professional organization positions).

3. Main Stance or Argument (½ page)

• Clearly state your position (e.g., “Vaccination is essential for protecting infants and toddlers from preventable diseases”).

• Make sure your stance is firm and persuasive.

4. Supporting Evidence (1 page)

• Provide two credible research sources that support your argument.

• Summarize key findings (not too technical, since PSAs aim at the public).

• Use persuasive but accessible language.

5. Counterargument (½ page)

• Summarize the opposing viewpoint.

• Example: “Some parents choose not to vaccinate due to concerns about side effects or distrust of pharmaceutical companies.”

6. Response to Counterargument (1 page)

• Provide two more credible sources that refute or address the counterargument.

• Example: cite studies showing vaccines are safe, effective, and closely monitored.

7. Closing (½ page or 15–20 seconds if recording)

• Deliver a clear, memorable takeaway message (e.g., “Protect your child, protect our future — choose vaccination”).

• Keep the tone hopeful and action-oriented.

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📖 Step 3: Writing and Style Tips

• If written: use APA format (title page, citations, reference list). Keep it between 3–5 pages.

• If recorded: write a script first using the same subheadings, then record. Aim for 2–3 minutes only.

• Avoid technical jargon; remember you’re addressing the general public.

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🔗 Step 4: Helpful Resources

• CDC – Vaccines and Immunizations

• World Health Organization – Child Health and Development

• American Academy of Pediatrics – Infant and Toddler Health

• APA 7th Edition Citation Guide (Purdue OWL)

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