Analyze quantitative and qualitative data to solve problems and make decisions that impact organizations and their stakeholders

BUS 225 Project Two Guidelines and Rubric

Competency

In this second part of the four-part project series, you will demonstrate your mastery of the following competency:

• Analyze quantitative and qualitative data to solve problems and make decisions that impact organizations and their stakeholders

Scenario

You have been asked to present your data findings and decision-making modeling to the leadership team for feedback before the stakeholder meeting presentation. The leadership team wants to preview the charts and graphs that will be included in your presentation based on the research you have conducted. The team would like to see how you will use the data to support your recommendation and how you will tell the story using data.

Directions

Part 1: Using the research gathered in Project One, use a visualization for each of the following items, and then summarize what the data is showing about them.

1. The current state of the U.S. automotive manufacturing industry
   1. Sales by fuel type
2. Current automotive industry trends
   1. The trend toward different types of motors for the vehicles being made and sold
   2. Trends in customer demands such as vehicle color, extra features, and styles
   3. Trends in the body types of vehicles sold (SUVs, trucks, sedans)
3. Trends in the chosen industry
   1. Expected growth areas
   2. Sales by type of products or services offered
   3. Trends in customer demands
4. Summary of all the data visualized
   1. Summarize the collective data about both industries.
   2. Determine what the data is not telling you about the chosen industry.

Part 2: Analyze three decision-making models and select the one model that is best suited for making your decision.

1. Analyze and provide an overview of the following three models and select one for use
   1. The Rational Model
   2. The Intuitive Model
   3. The Recognition-Primed Model
2. Explain your recommended decision-making model
   1. Why does your selection make the most sense for this project?

What to Submit

To complete this project, you must submit a Microsoft PowerPoint presentation of 12 to 15 slides with speaker notes. Sources should be cited according to APA style.

Project Two Rubric

CriteriaExceeds Expectations (100%)Meets Expectations (85%)Partially Meets Expectations (55%)Does Not Meet Expectations (0%)ValueCurrent State of the U.S. Automotive IndustryExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerVisually shows the current state of the U.S. automotive manufacturing industryShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include inaccurate visualization or inaccurate dataDoes not attempt criterion15Current Automotive Industry TrendsExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerVisually shows the current automotive industry trendsShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include inaccurate visualization or inaccurate dataDoes not attempt criterion15Chosen Industry TrendsExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerVisually shows the chosen industry trendsShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include inaccurate visualization or inaccurate dataDoes not attempt criterion15Summary of the Data VisualizedExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerProvides a summary of all of the data visualizedShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include missing key elements or inaccurately summarized visualizationsDoes not attempt criterion15Analyzes the Three ModelsExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerAnalyzes the three models listed and selects one for useShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include analysis that is incomplete or inaccurateDoes not attempt criterion10Selection of Decision Making ModelExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerExplains selection of decision making modelShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include explanation that is lacking in detail or cursory explanationsDoes not attempt criterion10Clear CommunicationExceeds expectations with an intentional use of language that promotes a thorough understandingConsistently and effectively communicates in an organized way to a specific audienceShows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understandingShows no evidence of consistent, effective, or organized communication10Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution10Total:100%

BUS 225 Project Two Guidelines and Rubric

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Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide for BUS 225 Project Two:

Step 1: Review Project One Research

• Gather all research from Project One. Organize your data in categories relevant to the U.S. automotive industry, including industry trends, sales, customer preferences, and expected growth areas.

• Ensure your data sources are credible and properly cited in APA format.

Step 2: Create Visualizations

• Develop charts or graphs for each of the following:

  1. Current state of the U.S. automotive manufacturing industry.

  2. Sales by fuel type.

  3. Current automotive industry trends.

  4. Trends in vehicle motors (electric, hybrid, gas, etc.).

  5. Customer demands: color, features, styles.

  6. Vehicle body types: SUVs, trucks, sedans.

  7. Industry trends and expected growth areas.

  8. Sales by product or service types.

  9. Customer demand patterns.

• Use clear labels, titles, and legends for each visualization. Tools like Excel, Google Sheets, or Tableau are recommended.

Step 3: Summarize Your Data

• Provide speaker notes for each slide explaining what the visualization shows.

• Include a summary slide that synthesizes all visualizations, highlighting key trends, insights, and gaps in the data.

Step 4: Analyze Decision-Making Models

• Research and summarize the three models:

  1. Rational Model: Structured, step-by-step approach for logical decision-making.

  2. Intuitive Model: Relies on experience and instinct rather than structured analysis.

  3. Recognition-Primed Model: Combines experience with quick decision-making in complex scenarios.

• Evaluate the pros and cons of each model relative to your project.

Step 5: Select and Justify a Decision-Making Model

• Choose the model best suited for making decisions based on your data findings.

• Explain why this model fits your project, considering factors like complexity, time constraints, and accuracy requirements.

Step 6: Develop PowerPoint Presentation

• Create 12–15 slides including:

  • Title and introduction slides.

  • Data visualizations with clear explanations.

  • Summary of insights and data gaps.

  • Decision-making model analysis and recommendation.

• Include speaker notes for each slide to guide your presentation.

Step 7: Include Citations

• Cite all data sources and references in APA format both on the slides and in a references slide.

• Double-check for accuracy and consistency.

Step 8: Review and Refine

• Ensure clear, concise communication.

• Check that all visualizations are accurate and effectively tell the story.

• Confirm your slides meet the rubric criteria for clarity, completeness, and organization.

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