Infomercial Speech Script and Preparation Guide

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Sep 30, 2025

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Speech 3: Infomercial Preparing Your Speech Tip for Success: Take your time! It’s a good idea to wait for the grader’s feedback on your previous speech before beginning this project. Use their feedback to make three or four improvements on this speech for a better chance of success. Prepare your speech by following these steps: 1. Select a speech goal. a. Brainstorm to select a topic. Choose a product or service that you want to highlight in your infomercial. Your choice may be real or imaginary. It can be something tangible (like a cell phone or a vacuum cleaner), or it can be intangible (like a diet plan or financial services). b. Decide what methods you’ll use to inform your audience. You can inform by describing, defining, comparing and contrasting, narrating, and demonstrating. Describing: Create an accurate and vivid verbal picture of an object, feature, event, person, or image. This approach answers questions of who, what, and where. Explain features such as its size, shape, color, composition, age, condition, and spatial organization. Defining: Explain the meaning of something. Differentiate it from similar ideas. Explain its history and its function. Use synonyms and antonyms to give your subject more depth. Comparing and contrasting: Focus on ways in which your subject is similar to or different from other things. For example, if you’ve chosen to talk about a new type of pot scrubber, you might point out how much it resembles another brand in capability, but point out how it’s softer and less abrasive than that other one. Narrating: This is essentially storytelling, and it can be done using first person ( I and we), second person ( you), or third person ( he, she, and they). Orient the listener by describing when and where an event occurred. Introduce the important characters. Explain the sequence of events. Recount a complication or problem and how it was solved. Use vivid language. Demonstrating: Show how something is done or how something works. This showing can be done in just a few steps, or it can be complex. Demonstrations require you to have expertise, so be sure to practice. c. Understand your audience and adapt to it. Realize that your audience will be made up of diverse members. Analyze your audience members to assess their familiarity with your topic. You should know what your audience’s interest in your topic will be, so that you can adjust your content to that audience. Before you begin, be sure to determine how you’ll establish your own credibility with the audience. d. Consider how the occasion affects how you present your speech. e. Develop a speech goal statement 2. Gather and evaluate information for your speech. a. Examine what you already know and where you need additional information. b. Locate, evaluate, and select different sources. If necessary, gather information on your product or service; otherwise, make a list of the topics you want to mention in your speech. If you gather information from other sources, be sure to credit them in your speech. Use legitimate resources, which can be identified using Table 4.3: Evaluating Internet Research, in your textbook. Use research cards to make notations of your information 3. Organize, develop, and outline your speech. a. Identify three to five major ideas you want your audience to remember. b. Combine your speech goal with your major ideas to create a thesis statement with a main point preview. c. Develop your main points. d. Outline the speech body. e. Create an introduction to get attention, establish relevance for the listener, and state your thesis. f. Create a conclusion that summarizes your goal and the main points and gives the audience a sense of closure. g. Compile a list of sources. h. Review and revise the outline as needed

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Here’s a clear step-by-step guide to help you plan, organize, and deliver your Infomercial Speech (Speech 3):

Step 1: Understand the Assignment

You are creating an infomercial-style speech.
The goal is to inform and persuade your audience about a product or service—real or imaginary.
Your speech should be organized, clear, and engaging, just like a real commercial.

Step 2: Select a Topic (Product/Service)

Brainstorm ideas. Examples: a new kitchen gadget, a financial planning app, or a health plan.
Choose something useful and relatable.
Decide how you’ll inform your audience: describe, define, compare/contrast, narrate, or demonstrate.

Step 3: Set a Clear Goal

Write a speech goal statement (e.g., “My goal is to persuade the audience to see the convenience and value of SnapCharge Pro.”).
Identify three to five major ideas you want the audience to remember.

Step 4: Research & Gather Information

Ask: What do I already know about this product? What do I need to learn?
Use credible sources if needed (avoid unreliable sites).
If imaginary, make sure your claims sound believable and well-structured.

Step 5: Organize Your Speech

Introduction
- Grab attention with a question or statement.
- Explain why this product/service matters.
- State your thesis (main idea).
Body (3–5 main points)
- Describe/Define: What is the product? What does it look like?
- Compare/Contrast: How is it better than alternatives?
- Narrate: Share a short story/example of how it solves a problem.
- Demonstrate: Explain in steps how it works.
Conclusion
- Summarize your main points.
- Restate why the audience needs the product.
- End with a call to action: “Order today,” “Try it now,” etc.

Step 6: Create an Outline

List your introduction, body points, and conclusion.
Write transitions between sections so your speech flows smoothly.

Step 7: Practice & Record

Rehearse multiple times until it feels natural.
Use gestures, facial expressions, and enthusiasm—like a real infomercial.
Check your timing (aim for around 4–6 minutes).

Step 8: Revise Based on Feedback

Look back at comments from your last speech.
Improve things like pacing, tone, eye contact, or clarity.

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